This December, JFS brought holiday magic to life with the launch of the Holiday Market. The Food Pantry was transformed, with shelves once filled with groceries now brimming with colorful toys, cozy gifts, and treasures for all ages. Snowflakes hung from the ceiling, twinkling lights glowed, and festive decorations filled the space. Over three days, families and individuals stepped into this winter wonderland to choose brand-new gifts for their loved ones at no cost.
The idea for the Holiday Market came from listening to the voices that matter most: our clients. In the past, JFS ran a program called “Embrace-a-Family,” where gifts were selected and distributed by volunteers. While well-meaning, many clients found the experience impersonal and disconnected. They wanted more choice—gifts that truly reflected their families’ needs and personalities. This feedback inspired Volunteer Engagement Manager Michelle Cannon to create a more meaningful, dignified holiday shopping experience.
The Holiday Market came to life thanks to our generous community. Gifts were donated by individuals, corporate volunteer groups, local businesses, and retail partners like Davis Street Mercantile, Intergem, and Kelli’s Gift Shop Suppliers. The JFS Student Impact Board went above and beyond by hosting a toy drive and shopping for donations. Thanks to their collective efforts, the market offered something for everyone—LEGO sets, makeup kits, baby play mats, self-care items, and more.
The market was about more than just presents. For 105 families, it provided the chance to holiday shop without the financial burden. Clients browsed the market, selected gifts, and wrapped them at the on-site gift-wrapping station.
Gift cards for Walmart or Target were given to homebound older adults and Holocaust survivors, ensuring everyone felt the warmth of the season.
The impact of the Holiday Market was felt by all. Many clients were moved to tears by the generosity they experienced, and the 123 volunteers shared how meaningful it was to be part of the event—from setting up the market to helping families choose gifts.
“It felt like we were creating more than just a holiday moment,” one volunteer said. “We were building connections and showing people they’re not alone.”
This year’s Holiday Market reflected the community, kindness, and dignity that define JFS. It’s proof that when we listen and work together, we can create something truly magical!
It’s not too early to donate to the 2025 Holiday Market. We are accepting donations of funds and gifts for all ages.