Jewish Family Service of Dallas is introducing a refreshed look that better reflects who we are and the mission that has guided us for 75 years.
Over the past year, our team has worked alongside a branding and communications firm that specializes in nonprofit organizations and supported several Jewish service agencies across the country.
Together, with input and guidance from agency leadership, program staff, board members, community partners, and lay leaders with expertise in marketing and communications, we explored what JFS Dallas means to our community, those we serve, and the Jewish values at the core of our work.
This collaborative process has resulted in our new look, also known as a “rebrand”, which included re-designing our logo, and re-working the way we communicate about our service offerings.
The Inspiration Behind the Design
Our new logo’s bright, overlapping shapes represent our whole-person approach to care, illustrating how key areas of someone’s life are connected. It reflects our belief that well-being comes from supporting the whole person.
The overall shape echoes our focus on helping our community grow and thrive, and the star at its center reminds us that our work is deeply rooted in our Jewish values.
Yellow has long been a defining element of the JFS Dallas brand, which is why we retained the color from our previous logo as a nod to our rich history and the strong recognition built over decades of service.
In our new brand, we updated our tagline, the phrase we use to express our mission in just a few words. While the new logo and tagline no longer reference an “open door”, our promise remains the same: everyone is welcome at JFS Dallas— regardless of religion or ability to pay for services. Our new tagline, support at every turn, reinforces that wherever someone may be on their journey, JFS Dallas is here with guidance, compassion, and support.
We remain committed to supporting the physical, emotional, nutritional, and financial well-being of those we serve.
Learn more about the new brand and what it represents:
A Home That Reflects the Heart of our Mission
Opening on March 2, the Jewish Family Service of Dallas Karla and Larry Steinberg Building will feature design elements inspired by our new logo, creating a warm and welcoming space that reflects the heart of our mission.
Later in March, we’ll also unveil a redesigned website that makes it simpler to find the services you’re looking for and provides a more streamlined, user-friendly experience. Until then, you can still access jfsdallas.org while the new site is under construction.
One Brand Family
Along with our main agency logo, the Jewish Family Service of Dallas Foundation (JFS Dallas Foundation) and the PLAN (People Living Active Now) Program logos have also been redesigned to complement the updated brand, giving all our brands under the JFS Dallas umbrella a cohesive and consistent visual identity.
PLAN Program: People Living Active Now (PLAN), a program of Jewish Family Service of Dallas, provides compassionate, community-based support for individuals with mental illness and their families. Through connection, purpose, and meaningful work, members find a place to belong and a pathway to greater independence.
JFS Dallas Foundation: Established in 2012, the JFS Dallas Foundation supports the long-term viability of Jewish Family Service of Dallas through planned giving and endowments. It allows thoughtful, generous participants to make a lasting difference in our community by establishing or contributing to a fund.
Rooted in our Values, Ready for the Future
While our appearance is evolving, our mission, vision, values, and services to the Greater Dallas community remain unchanged.
Our Mission
Our mission is to provide effective and accessible whole-person care that promotes lifelong self-sufficiency and well-being for the Greater Dallas community.
Our Vision
Self-sufficiency and well-being for all.
Our Values
We value being welcoming, responsive, compassionate, and dedicated.
We’re Excited for What’s Ahead
Thank you for being part of our JFS Dallas Family on our mission to provide effective and accessible whole-person care that promotes lifelong self-sufficiency and well-being for the Greater Dallas community.
As we get closer to the move-in date, you’ll receive an email with information about the new JFS Dallas Karla and Larry Steinberg Building, located just a mile away from our current office on Arapaho. To stay up to date, please make sure you’re on our mailing list and that your information is current.
