The Coordinator for Athletic Marketing is responsible for collaborating, developing, implementing and executing the Department of Athletics storytelling strategy and complies with the mission of the athletics department in the development and successful administration of a competitive intercollegiate athletics program.
Oversee student staff in charge of implementing game-day promotions and events.
Develop event scripts for home contests and assist with various gameday functions Work directly with coaches and staff to create sport-specific engagement and marketing plans. Ability to host on-camera segments, capable of hosting podcasts.
Creative Content: Produce, plan, edit and create marketing and promotions graphics for campus and off-campus venues (including pre-game and in-game graphics), athletics website, social media outlets, and electronic displays on campus.
Oversee the production of all video board content, highlight and hype videos, presentations and visuals for coaches and staff members.
Oversee department’s social media efforts, including management of the main athletics accounts on Facebook, Twitter, Instagram, Tik Tok, and new and emerging social media platforms.
Identify and implement new and on-going social media and digital media marketing strategies.
Lead efforts to create and sustain brand consistency on all social media and emerging media platforms. Support and promote conference (CCAA) and national (NCAA) playoff opportunities as teams qualify.
Bachelor’s degree – Sports Management or Sports Marketing
Zero to six months experience with in-game manager for fan engagement; social media coordinator; and sports marketing.